5 Real Estate Tech Trends To Watch In 2017

Dated: 03/08/2017

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In the year of self-driving cars and voice-activated robots, new technology is all around us. Controlling the temperature of your home is no longer a commodity, it’s the standard for in-home automation. From climate control to Amazon’s Alexa, real estate technology is on the precipice of significant change. Here are some tech trends to watch this year, concerning all aspects of the real estate market.

  1. Viewing properties on the market in your ideal price range, area, and even lifestyle is no longer an individual experience. Sotheby’s International Realty recently launched their Apple TV app that turns the real estate search from a single person chore to a group or family activity. Now, in front of a living room TV, users can search the same homes they would online but instead of crowding around a computer screen or sending links to one another, it can be done on a large scale and as a group experience. For more information on the Apple TV app by Sotheby’s International Realty, read more here.

  2. So you show up at your Realtor’s office with a list of 15 properties you have your eye on that may be the perfect pied-a-terre, beach getaway, or country retreat. Instead of taking hours or days to drive and preview your laundry list of homes, virtual reality allows a viewer to experience multiple properties from the comfort of their own home or their Realtor’s conference room. Virtual reality (VR) is not new to the tech world, but has recently made strong headway in real estate. Companies like Matterport are allowing agents to provide a real life experience to a potential buyer, giving them the full look and feel of a property all from one headset. Stay tuned for more updates on how VR will no doubt shake up real estate marketing as it makes its way into more and more agencies in 2017.

  3. Amazon Dash buttons allow an Amazon Prime customer to pre-set a designated item that is ordered when the button is pressed. Gatorade? Toilet paper? Hair spray? Diapers? All of these things, and hundreds more, can be ordered with the push of the button. While Amazon may have already made ordering a breeze with their “Buy Now” links, with Amazon Dash users don’t even need to have a device near them to complete the order. More and more people will see these small oval buttons in real estate that they visit, as the need for sitting down and creating a shopping list dissipates and the immediate satisfaction via an online order is a trend that’s not going away.

  4. Having an overbooked calendar no longer means you miss out on the chance to experience where your friends are, in real-time. With Facebook’s LIVE feature and the ability to post a story that lasts for 24 hours on Instagram and Snapchat, agents are taking to social media to offer the inside scoop on their properties. Viewing property for sale on the Internet used to mean 25-30 high resolution photos to scroll through. As we dive into 2017 we’ll be seeing more behind the scenes looks at real estate for sale through these channels, offering more raw footage of a property.

  5. Artificial intelligence (AI) sounds like it may be the last thing to apply to real estate, but it is making strides in the industry. The Amazon Echo can now provide a property valuation estimate just with one verbal request. Often when searching on a site, a chat box will pop up that is fully prepared to answer questions and sound like a human. There’s no limit to where AI can go with the general public, and there are many applications to the real estate world in 2017 and coming years.

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Daniel Ravenel

Daniel Ravenel Jr. is the son of founder and Broker-in-Charge, Dan Ravenel. Daniel was born and raised in downtown Charleston, watching his father thrive in the early nineties as the area experienced....

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